SC Johnson's CSR Initiatives - Testing the 'Base of the Pyramid' Protocol
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The company also worked with the Pyrethrum farmers in Kenya to find a sustainable source of natural pyrethrum. The success in few of the BOP ventures led SC Johnson launch new products targeted specifically at BOP consumers.
» Understand the concept of the Base of Pyramid protocol
SC Johnson, Base of the Pyramid Protocol, Corporate Social Responsibility, Societal Marketing, Base of the Pyramid Markets, BOP Strategy, Global Environmental and Safety Actions, Greenlist, Building the Ecosystem, Enterprise Creation, Mutual Value Creation, Malaria Prevention Program, Sustainability, Poverty Alleviation
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