Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics
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Business Ethics Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Selling 'Naked' Products
Lush offered a variety of products in skin care, bath and body care, off-beat gift ideas, etc. All the products were handmade. Lush used minimal packaging for its products. For instance, it sold solid bars of shampoos and deodorants. Soaps were wrapped in greaseproof paper while products like bubble bars and ballistics had no packaging at all. The products could be carried home in paper bags. It used color-codes to distinguish between organic products and natural products. “Green” signified natural and organic, “red” was natural, and “black” signified safe synthetics. As of 2006, almost 65 percent of Lush's products came with no packaging at all. This effectively differentiated Lush from other retailers...
A Campaign Against Packaging
In mid-July 2007, Lush started a nationwide campaign in the UK, billed the 'Get Naked'campaign, against excessive packaging by the industry. According to Lush, the campaign was aimed at highlighting the excessive use of packaging in the retail industry and to protect the environment. As part of the campaign, employees of various Lush stores wore just aprons to show that packaging was unimportant and urged its customers and passers-by to 'go naked'by purchasing products with no packaging...
6] Delicatessen is a shop that sells ready-to-eat food products.
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