Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Packaging is Rubbish! Contd...
The company did not market its products in the traditional manner but relied on in-store advertising, word-of-mouth (WOM) advocacy7, and public relations (PR). Lush had developed an evangelical customer base, which included many celebrities.
6] Delicatessen is a shop that sells ready-to-eat food products.
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