Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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It used grease proof paper, reusable tins,
paper bags made from recycled materials and rewarded its
customers for bringing back their containers and shopping bags.
In 2007, it started using popcorn as loose fill instead of
shredded paper (many other companies use polystyrene chips) in
its shipping package. The same year, Lush also started a
worldwide campaign 'Get Naked'against excessive packaging by
the industry. The much-publicized campaign strove to educate
consumers regarding the adverse affect of packaging waste on the
environment and urged them to shun excessively packaged products
in favor of minimally packaged or 'naked'products.
» Understand the issue of sustainable packaging and how Lush successfully
differentiated itself with respect to its competitors in this regard.
Sustainable packaging, New product development, Fair trade, Ethical trade, Public relations, Retail, Integrated marketing, Innovation, Lush Fresh Handmade Cosmetics, Body Shop
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