» Business Strategy Case Studies
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
An account of the company's new approach to strategy setting, called 'Strategic Conversations,'is also presented along with the rationale for such approach. Finally, the case presents the benefits accrued to the company as a result of its restructuring exercises.
» Strategy setting and decision making in globalized firms
Royal Philips Electronics, Organizational Restructuring, Strategy Setting, Towards One Philips (TOP), Operation Centurion, Strategic Conversations, Product Development, Cross-boundary Cooperation and Sense and Simplicity Campaign, Restructuring Exercises, Restructuring Program, Philips Electronics , TOP Program, Gerard Kleisterlee, Strategic Conversations, Corporate Culture, Bureaucratic Culture, Financials During Restructuring, Philips Financials
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