Restructuring Philips
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Case Details:
Case Code : BSTR170
Case Length : 19 Pages
Period : 1990-2005
Organization : Philips
Pub Date : 2005
Teaching Note :Not Available
Countries : Netherlands
Industry : Consumer Electronics
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
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In 2001, Philips launched a company-wide restructuring program called 'Towards
One Philips' (TOP). The program attempted to foster greater cooperation among
its various divisions and to make Philips a unified company. The aim of the
program was to get rid of the bureaucratic work culture prevailing in the
company and promote teamwork. The initiative also aimed to cut costs, develop
innovative products and technologies and improve relationship with customers.
Initiated by Gerard Kleisterlee (Kleisterlee), the President and CEO of Philips,
the TOP program aimed to provide long-term solutions to the company's problems.
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The program helped not only in lowering costs but also
promoted a spirit of collaboration.
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'Strategic Conversations,' a key part of the TOP
initiative, promoted cooperation in setting company strategies across
product groups.
Commenting on the importance of strategic conversations, Ian Wylie in an
article wrote, "What is at the heart of Kleisterlee's plan to create
'One Philips' isn't technology or tactics: It's talk. In order to build
internal confidence, stimulate cross-boundary cooperation and spark
new-product speed to market, Kleisterlee is sponsoring what he calls
'strategic conversations': dialogues that center around a focused set of
themes that Kleisterlee believes will define Philips' future."4 |
Background Note
Philips was founded in 1891 by Gerard Philips (Gerard) who
established a facility at Eindhoven, Netherlands, to produce incandescent
electric lamps.
Gerard's younger brother, Anton, joined the business in 1895 as
a salesperson and helped Gerard's company to become one of the largest producers
and marketers of carbon-filament lamps by the early 1900s. Philips laid a strong
emphasis on research right from the start...
Excerpts >>
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