Innovation at Cirque Du Soleil
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Till August 2007, Cirque's estimated revenues for the year were more than US$ 600 million with over a dozen shows running across the world at any point of time. Every new production was entirely different from the previous ones. To produce such vast varieties of acts, Cirque had to be extremely creative and keep innovating. It carefully devised its marketing strategies and conducted extensive research to design the sets and stage and also the costumes and accessories.
» Study the various innovations at Cirque du Soleil.
Cirque du Soleil, Innovation, Blue Ocean Strategy, Mission Statement, Creativity, Value Innovation, Value-for-Money Experience, Event Management, Marketing Strategies, Advertising Strategies, Brand Extension, Diversification, Corporate Values
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