McDonald's: No Longer the Great American Meal

Case Studies in Business, Management Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR044
Case Length : 17 Pages
Period : 1965
Organization : McDonalds
Pub Date : 2003
Teaching Note :Not Available
Countries : USA
Industry : Food Retailing

To download McDonald's: No Longer the Great American Meal case study (Case Code: BSTR044) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous


Enter Cantalupo

In December 2002, the board decided to oust CEO Greenberg during whose tenure McDonald's launched 40 new menu items but could not make even one of them succeed. McDonald's decided to bring back retired vice chairman, Cantalupo, the man behind McDonald's' successful international expansion in the 1980s and 1990s.

The board's decision to bring Cantalupo back was based on the belief that McDonald's need someone who knew the company well. Analysts felt that Cantalupo's challenges were to get the basics of service and quality right, reconstitute a tough "up or out" grading system that would weed out underperforming franchisees. (Refer Exhibit VII for challenges before Cantalupo). Cantalupo slashed the near-future-sales-growth estimates to only 2% down from 15%. He admitted that achieving 10% to 15% growth rate was an unrealistic task. He also announced that the company would add only 250 new outlets in the US, which was 40% lesser that the figure quoted in 2002. In Europe, McDonald's planned to add only 200 outlets, 30% lesser than it did in 2002...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Exhibit I: Share Price Movement
Exhibit II: Quarterly Results
Exhibit III: History of McDONALD's
Exhibit IV: A Note on the Fast Food Industry
Exhibit V: History of Burger King
Exhibit VI: Franchising Model
Exhibit VII: Challenges Before Cantalupo

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies,