Procter & Gamble: Organization 2005 & Beyond
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CEO Durk Jager resigned and the company lost almost one-third of its market capitalisation in a single day. The case gives an in depth analysis of what went wrong with the programme and how it was revived by the incumbent CEO Alan Lafley.
Procter & Gamble, Organisation 2005, Corporate restructuring, Global business environment, P&G, Consumer non durables, Durk Jager, Alan George Lafley, Fast moving consumer goods, Old Spice, Camay, HLL-Hindustan Lever Ltd, Cost cutting, P&G CEO quits, Marketing
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