TESCO in 2003

            
 
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTA085 Electronic Format: Rs. 500;
Courier (within India): Rs. 500 + Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

-
Case Length : 16 Pages
Period : 2003
Organization : Tesco
Pub Date : 2003
Teaching Note : Not Available
Countries : UK, Global
Industry : Retailing

Abstract:

Tesco, the UK's leading grocery chain, was also the biggest on-line grocer in the world. Tesco had attracted huge attention at a time when most retailers had failed to establish themselves outside their home markets and struggled in their on-line forays. In 2002, Tesco was the ninth largest retailer in the world and the third most globalised retail company (along with Wal-Mart) after Ahold and Carrefour. Tesco's strong focus on operational efficiency and productivity gains had enabled it to keep prices low. Tesco had been a successful globaliser. Its Internet business had also been doing well. Despite this impressive record, Tesco still faced major challenges. The UK retailer was small compared with the likes of Carrefour and Wal-Mart.

Tesco also had to invest substantially in both hardware and software to strengthen its competitive position in the on-line business. This case illustrates the challenges retailers face in managing rapid growth and globalisation.

Contents:

  Page No.
Introduction 1
Background Note 2
Store Formats 4
Marketing 5
Operations 6
Globalization 7
Web Initiatives 11
Future Outlook 14
Exhibits -

Keywords:

Tesco, Grocery chain, Carrefour, Wal-Mart, Ahold, TE Stockwell, Cohen, Hypermarket, Superstores, Tesco Express, Globalisation at Tesco, Web initiatives, J Sainsbury, On-line grocery business, Ninth largest retailer

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