Yahoo Under Terry Semel: Towards a New Revenue Model
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA092 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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2003 |
| Organization |
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Yahoo Inc. |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Computer,
Internet, Information Technology |
Abstract:
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Yahoo! Inc (Yahoo) is the largest Internet portal in the world, with 25
international sites in 13 languages and 238 million users. The portal carries
news, financial information and streaming media entertainment. It also offers
personalised web pages, email, chat rooms, message boards and Internet access.
After losing its way in the early 2000s, Yahoo seems to be on its way back to
profitability in early 2003. The company has made crucial acquisitions and
partnerships to strengthen its competitive position. Yahoo's revenue model now
looks more solid. But Yahoo realises that with rivals like MSN and Google
around, it cannot rest easy. The case discusses the revival of Yahoo under the
leadership of Terry Semel.
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Contents:
Keywords:
Yahoo!, Terry Semel, New revenue model, Internet portal, Search engine, Dan Rosenweig, Koogle, Overture, Inktomi, Organisation structure, Slowdown at Yahoo, David Filo and Jerry Yang, Website, Search
Yahoo Under Terry Semel: Towards a New Revenue Model
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