AT&T in 2005: Merging with SBC

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA132	ElectronicFormat: Rs. 300; courier (within India):Rs. 25 Extra Themes -
Case Length	:	15 Pages
Period	:	1876-2005
Organization	:	AT&T
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	Global
Industry	:	Telecommunications

Abstract:

SBC Communications (SBC) and American Telephone and Telegraph (AT&T) have announced they are merging to create a premier communications company with unmatched global reach. AT&T is a telecom giant with more than 100 years of history, while SBC is the number two local phone company in the US, after Verizon. The merger looks all set to dismantle the telecom industry structure and trigger further consolidation in the industry. AT&T and SBC believe that the merger will create a fully integrated telecommunications player, a company able to offer a range of telephony services to households and businesses worldwide.

The annual savings projected are US$200-US$600 million by the second half of 2006, reaching US$2.4 billion to US$2.9 billion by 2009. But, analysts are expressing various concerns. Are the synergies being overestimated? Will the merger be able to create shareholder value?

Keywords:

American Telephone and Telegraph (AT&T), SBC Communications (SBC), Mergers, Restructuring, Wireless business, NCR Corporation (NCR), Acquisitions, Cost savings, Synergies, Acquisitions

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