Videocon: Going Global
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA142 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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11 Pages |
| Period |
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1990 - 2005 |
| Organization |
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| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Electronics |
Abstract:
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Videocon, the consumer electronics and home appliances major has seen its share
of ups and downs. In the early 1990s, the group controlled more than a third of
the domestic colour television market and had a near monopoly in washing
machines. But the entry of multi nationals in the late 1990s changed the rules
of the game. Videocon lost market share across categories. The case discusses
how Videocon has attempted to bounce back and how it is taking the original
equipment manufacturing (OEM) route, to become a global player. The case
discusses the opportunities ahead for Videocon as well as the challenges it
faces as it goes global.
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Contents:
Keywords:
Nandlal Madhavlal Dhoot, Technical tie up with Toshiba
Corporation of Japan, Dhoot brothers, The OEM (original equipment manufacturer)
opportunity, Foray into oil, Videocon?s global plans, Thomson acquisition,
Electronics manufacturing services, Plasma technology, Acquisition
Videocon: Going Global
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