Sony Corporation in 2004: Managing a Global Corporation
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Building a Global R&D Network
Sony had developed several breakthrough products since its inception in 1946. Sony had demonstrated its abilities to innovate with products such as Walkman, Play Station and AIBO. The company had impressed many by the rapid strides it had made in its transition from analog to digital technology...
In the early stages of its worldwide expansion, Sony did not have well thought out management control systems. The company's fast pace of growth kept executives busy. Sales subsidiaries reported directly to the headquarter but there was little communication amongst the subsidiaries...
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