Sony Corporation in 2004: Managing a Global Corporation
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“We shall welcome technical difficulties and focus on highly sophisticated technical products that have great usefulness for society regardless of the quantity involved: we shall place our main emphasis on ability, performance and personal character so that each individual can show the best in ability and skill.” 1
- Masaru Ibuka, Sony founder.
Sony's ability to innovate had been remarkable. Founder Masaru Ibuka once remarked2,
"The key to success for Sony and to everything in business, science and technology for that matter is never to follow the others."
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