ICICI Bank's "Get up to 100% Cash Back" Offer
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ICMR HOME | ICMR Case Collection
To download ICICI Bank's "Get up to 100% Cash Back" Offer case study
(Case Code: FINC046) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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FINC046 |
For delivery in electronic format: Rs. 100 ;
For delivery through courier (within India): Rs. 100 + Rs. 25 for Shipping & Handling Charges
ThemesFinancial Management |
| Case Length |
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08 Pages |
| Period |
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1992-2006 |
| Pub. Date |
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2006-2007 |
| Teaching Note |
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Not Available |
| Organization |
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ICICI Bank |
| Industry |
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Banking and
Financial Services |
| Countries |
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India |
Abstract:
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This case is about the "Get up to 100% Cash Back" promotional
offer announced by ICICI Bank, the largest private sector bank in India, in
October 2006. According to this offer, a customer could get back cash ranging
from a minimum of 1% to a maximum of 100% of the transaction amount for any
purchase transaction of over Rs. 2,000 made on his/her ICICI Bank credit card.
This case will enable students to discuss the impact of the "Get up to 100% Cash
Back" offer on ICICI Bank's credit card business. Students can also discuss the
pros and cons of the scheme from the consumer's perspective
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Issues:
» Understand the impact of a cash back promotional offer on the credit card
issuer
» Discuss the pros and cons of the cash back scheme from the consumer's
perspective
Keywords:
ICICI Bank, credit card, Cash Back Offer, Promotional
Scheme, merchant establishments, Banking and Financial Services Industry,
Consumer Behavior, Quantitative Methods, Probability
ICICI Bank's "Get up to 100% Cash Back" Offer
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