Southwest Airlines' Organizational Culture
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To download Southwest Airlines' Organizational Culture case study
(Case Code: HROB021) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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HROB021 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
Themes
Organizational Culture |
| Case Length |
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15 Pages |
| Period |
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1971 - 2001 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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South west
Airlines |
| Industry |
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Airlines |
| Countries |
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USA |
Abstract:
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The case "Southwest Airlines' Organizational Culture" gives an account of the
development of the organizational culture of Southwest Airlines. The case starts
with the background of Southwest and its development over the years. The case
explains the unique culture of Southwest, and how it has helped Southwest to
face challenges. The case also describes how Southwest responded to the
situation arising out of the September 11 terrorist attacks which dealt a severe
blow to the airline industry. Southwest's response to the crisis was shaped by
its organizational culture, which laid emphasis on taking care of employees and
building relationships. The influence of the leadership of Southwest on its
culture is also explained.
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Issues:
» Role played by leadership in shaping an organization's culture
Contents:
Key Words:
Southwest Airlines, Organizational Culture, culture, September
11, terrorist attacks, airline industry, crisis, taking care,
employees, building relationships
Testing Times
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