Political Advertising - The 'India Shining' Campaign
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» Examine the role of political advertising campaign in promoting a political party
Key Words:Political Advertising, India Shining Campaign, Advertising Message, Advertising Media, Indian Politics, Indian Economy, Feel Good Factor, Advertising Campaign Delivery, Social Indicators of India