Southwest Airlines Act II - An Airline in Trouble?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» The relationship between leadership and culture and how charismatic leaders
can influence the elements of culture at organizations.
Key Words:Case, Southwest Airlines, Gary Kelly, James Parker, Herb Kelleher, Low-cost Airlines, Organizational Culture, Colleen Barrett, Customer Relations, JetBlue, Succession Planning, Cultural Transformation, Leadership, Change Management, AirTran, Southwest Culture