Innovations at Wipro

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Case Details:

Case Code : HROB040
Case Length : 11 Pages
Period : 1980 - 2003
Pub Date : 2004
Teaching Note : Available
Organization : Wipro Technologies
Industry : Software
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"We are predominantly a service company, but we feel if we develop something of our own, it creates more value for our customer. We are not merely telling our customers we will do this or that, but are bringing something new to the table which is ready and available."

- Divakaran Mangalath (Divakaran), CTO, Wipro Technologies.

'Applying Thoughts'

In July 2001, Anurag Seth along with his team at Wipro Technologies (WT), the flagship company of Wipro, created workflow automation solutions for the publishing industry. This was a significant step as it resulted in a framework around which Wipro built a huge market for automation of business processes.

In November 2001, the workflow automation solutions were named Content Commerce. Initially, Wipro focused on the publishing industry, but with the huge success of Content Commerce, the company decided to expand the solutions to other areas such as finance, insurance and manufacturing.

Wipro believed that innovation was essential to achieve growth and a competitive advantage. Innovation was one of the values in Wipro's promise statement (Refer Exhibit I). According to analysts, the deep-set culture of innovation in Wipro gave it an edge over others in the knowledge-based industry.

The top management at Wipro believed that to achieve its goal of being among the top 10 IT services companies in the world by 2004, it had to focus on offering innovative solutions to customers. Commenting on the innovation process at Wipro, Divakaran said, "Have we done innovation in different parts of the organization. Yes, we have, but it was done in different parts of the organization. The individual business units looked at business opportunities from their own viewpoint. This time it is a corporation-wide initiative." In 2003, Wipro was concentrating on innovative ideas in themes like Home Networking, Wireless telecommunications and Workplace Collaboration.

Background Note

Wipro was established in 1945 under the name Western India Vegetable Products Limited in Maharashtra and commenced operations in 1946. In 1947, the company set up an oil mill and hydrogenated cooking medium plant at Amalner in Maharashtra for manufacturing vegetable ghee, edible oil and laundry soap.

In 1966, Azim Hasham Premji (Premji) became chairman of Wipro and charted an expansion plan for the company. This included diversification into manufacturing toiletries and baby care products.

Innovations at Wipro - Next Page>>

1] How Wipro Incubates Business Ideas, Indian Management, April 2003.

2] How Wipro Incubates Business Ideas, Indian Management, April 2003.