Executing E-Business Strategies - The GE Way
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"Any company, old or new, that does not see this technology literally as important as breathing, could be on its last breath. But for those of us, including GE, who are capturing it, energized by it and see it as the greatest opportunity in our history, the excitement is like nothing we've ever experienced."1
- Jack Welch, on GE's E-Business Initiative.
According to analysts, GE had demonstrated that speed and execution were the most critical factors of any successful e-business strategy.
In the article titled "GE, e-business," by Paul V. Arnold, MRO Today magazine,
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