Executing E-Business Strategies - The GE Way
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY020 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes
e-Business |
| Case Length |
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11 Pages |
| Period |
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1995-2002 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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GE |
| Industry |
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Varied |
| Countries
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USA |
Abstract:
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The case discusses GE's e-business strategies and describes GE's transformation
from a 'brick and mortar' company to a 'click and mortar' company. The case
explores how GE implemented its e-business strategies in various business units
and how the company convinced its employees to embrace e-business. It also
examines the various change management initiatives undertaken at GE and Jack
Welch's role in the proper implementation of the e-business strategy. The case
also details the benefits reaped by GE after the implementation of a number of
e-business projects.
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Issues:
» The importance of managing change when implementing an e-business
strategy in a large global company with several business units.
Contents:
Keywords:
GE, e-business, strategies, transformation, brick and mortar,
company, click and mortar, convinced, employees embrace, change management, GE,
Jack Welch.
Executing E-Business Strategies - The GE Way
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