Executing E-Business Strategies - The GE Way

  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:

Price:
Case Code : ITSY020 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

e-Business
Case Length : 11 Pages
Period : 1995-2002
Pub Date : 2003
Teaching Note : Not Available
Organization : GE
Industry : Varied
Countries : USA

Abstract:

The case discusses GE's e-business strategies and describes GE's transformation from a 'brick and mortar' company to a 'click and mortar' company. The case explores how GE implemented its e-business strategies in various business units and how the company convinced its employees to embrace e-business. It also examines the various change management initiatives undertaken at GE and Jack Welch's role in the proper implementation of the e-business strategy. The case also details the benefits reaped by GE after the implementation of a number of e-business projects.

Issues:

»  The importance of managing change when implementing an e-business strategy in a large global company with several business units.

Contents:

  Page No.
Introduction  1
Background Note  2
E-Transformation of GE  3
The E-Business Initiatives  4
Reaping the Benefits  6
The Real Benefits?  7
Exhibits 10

Keywords:

GE, e-business, strategies, transformation, brick and mortar, company, click and mortar, convinced, employees embrace, change management, GE, Jack Welch.

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