Executing E-Business Strategies - The GE Way
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» The importance of managing change when implementing an e-business strategy in a large global company with several business units.
GE, e-business, strategies, transformation, brick and mortar, company, click and mortar, convinced, employees embrace, change management, GE, Jack Welch.
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