Facebook Messages: Changing the Face of Online Communication?
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Facebook Messages - What Message Would it Deliver?
At a time when the four biggest players on the Internet were battling out for every minute spent on the Internet by users, Facebook announced the launch of its Messages service in November 2010. The company said that the service would be launched gradually on an invite-only basis, i.e., a new member would be allowed to join only on accepting the invitation sent by an existing member...
Ramping up Rivalry with Google, Microsoft, and Yahoo!
While Facebook had been building Messages from early 2009, the traditional e-mail providers had been rolling out services synchronized with social networking from mid-2010. Targeting the needs of younger generation Internet users, the major players started offering integrated and easy-to-use services (similar to social networking sites) on existing e-mail platforms using cloud computing technology.
Exhibit I: Time Spent on Facebook, Google, Yahoo Exhibit II: Working Model of Facebook's Messaging System
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