Dotcom Marketing in India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» The factors that contributed to the success of the survivors and whether the huge ad spend by dotcom companies contributed to the survival.
Methods, marketing, Indian companies, 1990,evolution, dotcoms, country, business models, media, traditional media, Internet, nascent stage, India, Print, popular media, hoardings, billboards, television, novel, innovative campaigns, melas, huge investments.
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