BEA Weblogic - Personalizing the world wide web

  
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:

Price:
Case Code : ITSY017 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Customer Relationship Management
Case Length : 09 Pages
Period : 1990-2001
Pub Date : 2002
Teaching Note : Available
Organization : BEA Systems Inc.
Industry : Information Technology
Countries : USA

Abstract:

The case looks at how BEA Systems' products/services are playing an important role in personalizing websites.

The concept of personalization on the Internet, its benefits and potential problems are explored in detail.

Issues:

»  Understand the circumstances that have made it necessary for companies to offer increasingly personalized features/services on their websites.

Contents:

  Page No.
Cashing in on the Personalization Wave 1
About Personalization 2
BEA & the BEA Weblogic Personalization Server 3
Personalization - The Future 6
Exhibits 8

Keywords:

BEA Systems, products/services, personalizing websites, personalization, Internet, benefits, potential, problems.

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