BEA Weblogic - Personalizing the world wide web
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To download BEA Weblogic - Personalizing the world wide web case study
(Case Code: ITSY017) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
ITSY017 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes
Customer Relationship Management |
| Case Length |
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09 Pages |
| Period |
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1990-2001 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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BEA Systems
Inc. |
| Industry |
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Information
Technology |
| Countries
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USA |
Abstract:
The case looks at how BEA Systems' products/services are playing an important
role in personalizing websites.
The concept of personalization on the Internet, its benefits and potential
problems are explored in detail.
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Issues:
» Understand the circumstances that have made it necessary for companies
to offer increasingly personalized features/services on their websites.
Contents:
Keywords:
BEA Systems, products/services, personalizing websites,
personalization, Internet, benefits, potential, problems.
BEA Weblogic - Personalizing the world wide web
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