Marriott's Customer - Focused E-Business Strategy |
ICMR HOME | Case Studies Collection
» IT & Systems Case Studies Collection
Custom Search
Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us ![]() |
|||||||||||||||||||||||||||||||||||||||||||||||||||
Abstract:
Issues:
» The importance of a customer-focused e-business strategy in the hospitality
industry. Contents:
Keywords:Customer-focused, e-business, strategy, Marriott International, world leader, hospitality industry, IT, website, property-centric, customer-centric company
Delighting Customers - Next Page>>
Custom Search
|
||||||||||||||||||||||||||||||||||||||||||||||||||||
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.