IBM's ECRM Initiatives
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» Understand the importance of implementing a CRM solution in a large
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IBM, Customer Relationship Management, eCRM, Mega CRM Project, Channel Integration, Customer Segmentation, CRM Implementation, Partner Relationship Management, Systems Architecture and eCRM Applications
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