GM's E-Business Strategy
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(Case Code: ITSY049) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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ITSY049 |
For delivery in electronic format: Rs.
400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extraThemes
E-Business in Automobile Industry |
| Case Length |
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15 Pages |
| Period |
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1998-2005 |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Organization |
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GM |
| Industry |
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Automobiles |
| Countries
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US |
Abstract:
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The case gives a detailed account of e-business strategy of
General Motors (GM), the world's largest automobile manufacturer. It further
explores the need and rationale for GM to adopt e-business in its operations.
The case examines the e-business initiatives of GM introduced in its supply
chain and demand chain and analyses their impact. Finally, it discusses the
drawbacks of GM's e-business strategy and debates on its future prospects.
The case attempts to highlight the impact of e-business on the operations of an
old economy automobile manufacturer.
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Issues:
» E-Business strategy implementation across an organization's value chain.
» Rationale and benefits associated with e-commerce initiatives an automobile
company.
» Channel conflict arising from e-business initiatives.
Contents:
Keywords:
GM, E-Business Strategy, Internet Services, In-vehicle
Communication Products, Covisint, TradeXchange, E-Supply Chain, SupplyPower
Portal, GMAC BuyerPower, OnStar Communication System, E-Business in Automobile
Industry
GM's E-Business Strategy
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