CRM Implementation Failure at Cigna Corporation
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Understand the rationale behind companies going for IT overhaul and CRM
Cigna Corporation, Cigna Healthcare, Customer Relationship Management, CRM Software Implementation, Accelerated Solution Environment Tools, Systems Migration, MyCigna.com, Claims Processing System, Customer Service, IT Overhaul Project, Cignature Suite, Cigna Corporation and Cigna Healthcare
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