Merrill Lynch's IT Initiatives
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : ITSY038
Case Length : 16 Pages
Period : 1997 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Merrill Lynch
Industry : Financial Services
Countries : USA
To download Merrill Lynch's IT Initiatives case study
(Case Code: ITSY038) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
» IT & Systems Case Studies Collection
» IT and Systems Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company 
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
Excerpts
The Need for It
Merrill Lynch (ML) was considered a conservative company, which gave importance to the personal touch. The company ensured that it kept its FAs posted of the latest happenings in the financial markets through strategic tie-ups...
The Trusted Global Advisor Project
SYSTEM DESCRIPTION
The TGA marked a complete overhaul of the IT systems at ML. ML's leading
business unit; Global Private Clients (GPC) announced the implementation of TGA
in July 1995. It took more than three years to completely rollout the system,
finishing in October 1998...
SYSTEM UTILITY
The TGA offered maximum convenience to the FAs as they could customize
information requirements according to their needs and preferences. A
customisable information centre (CIC) was located at the top right hand corner
of the TGA screen (Refer Exhibit II for TGA Screen)...
|
|
TGA GOES ONLINE
Realizing that TGA's services could be made available to clients
too, ML decided to overhaul its existing website to accommodate
TGA's features. The web-based version of TGA for clients was
called Merrill Lynch Online...
|
|
The Problems with TGA
In early 2000, media reports
commented that TGA was becoming outdated, given the fast
changing requirements of the FAs. It was also observed
that the system was not crash free.
In March 2000, a TGA system, which processed roughly
160,000 orders per day, crashed. The situation was
managed by the brokers by using a backup system.
In the next couple of years, the system became prone to
regular crashes... |
Excerpts Contd...>>
|
|
