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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us ![]() |
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Most of the time, they had to purchase them from new and different suppliers. This involved going through several catalogs of the size of huge telephone directories.
1] By the Aberdeen Group, a computer and communications research and consulting organization.
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