Akio Morita - The Man Who Made Sony

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN005 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Great Leaders

Case Length : 12 Pages
Period : 1921-1994
Pub Date : 2002
Teaching Note : Not Available
Organization : Sony
Industry : Consumer Electronics
Countries : Japan

Abstract:

The case discusses in detail about the leadership style of the co-founder of Sony Corporation - Akio Morita.

The case discusses all-important aspects of his leadership style including his ability to imagine, design, implement and innovate new products, marketing, brand management strategies and human resources skills.

The case also talks about how Morita adopted globalization and diversification strategies to transform Sony into a global leader in the consumer electronics industry.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Issues:

  Vision and value system of Akio Morita that drove him to build a highly respected MNC from scratch

Contents:

  Page No.
Introduction 1
Background Note 2
Morita - The Leader 3
Sony after Morita 7
Exhibits 8

Keywords:

Leadership style, Sony Corporation, Akio Morita, leadership style, imagine, design, implement, innovate, new products, marketing, brand management strategies, human resources skills, globalization, diversification strategies, global leader, consumer electronics industry

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