Akio Morita - The Man Who Made Sony
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To download Akio Morita - The Man Who Made Sony case study
(Case Code: LDEN005) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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LDEN005 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesCorporate Social Responsibility
Themes
Great Leaders |
| Case Length |
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12 Pages |
| Period |
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1921-1994 |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Organization |
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Sony |
| Industry |
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Consumer
Electronics |
| Countries |
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Japan |
Abstract:
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The case discusses in detail about the leadership style of the co-founder of
Sony Corporation - Akio Morita.
The case discusses all-important aspects of his leadership style including his
ability to imagine, design, implement and innovate new products, marketing,
brand management strategies and human resources skills.
The case also talks about how Morita adopted globalization and diversification
strategies to transform Sony into a global leader in the consumer electronics
industry.
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Issues:
» Vision and value system of Akio Morita that drove him to build a highly
respected MNC from scratch
Contents:
Keywords:
Leadership style, Sony Corporation, Akio Morita, leadership
style, imagine, design, implement, innovate, new products, marketing, brand
management strategies, human resources skills, globalization, diversification
strategies, global leader, consumer electronics industry
Akio Morita - The Man Who Made Sony
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