Louis V Gerstner - The Man Who Turned IBM Around
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To download Louis V Gerstner - The Man Who Turned IBM Around case study
(Case Code: LDEN007) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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LDEN007 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesCorporate Social Responsibility
Themes
Great Leaders |
| Case Length |
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14 Pages |
| Period |
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1992-2001 |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Organization |
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IBM |
| Industry |
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Information
Technology |
| Countries |
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USA |
Abstract:
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The case examines in detail the way in which Louis V. Gerstner transformed one
of the most admired companies in the US - IBM, from a loss-making one to a
market leader.
The case further examines the leadership qualities of Gerstner
which contributed to this transformation.
It also gives an account of Gerstner's past experiences, and how he learned from
those experiences.
The case details several measures taken by Gerstner to turn
IBM around including customer orientation, reducing work force, decentralizing
decision making, developing e-business strategies etc.
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Issues:
» Understand and appreciate the role of a leader in reviving the fortunes
of a loss making company.
Contents:
Keywords:
Louis V. Gerstner, US, IBM, loss-making, market leader,
leadership qualities, Gerstner, IBM around, customer orientation, reducing work
force, decentralizing decision making, developing e-business strategies
Louis V Gerstner - The Man Who Turned IBM Around
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