The Rise and Fall of Vivendi Universal's Jean Marie Messier
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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LDEN015 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesCorporate Social Responsibility
Themes
Great Leaders |
| Case Length |
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11 Pages |
| Period |
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1996-2002 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Vivendi
Universal |
| Industry |
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Media and
Entertainment |
| Countries |
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France |
Abstract:
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The case examines in detail the circumstances under which Jean Marie Messier
(Messier) had to step down as the Chairman of the France-based Vivendi Universal
(VU), the world's second largest media company.
The case discusses the problems
that Messier, once lauded as one of the world's leading businessmen, had to face
and the criticism he received French business establishment, French media,
industry observers and company shareholders. In addition, the case explains why Messier's strategic plans for VU failed, and how his inclination towards the
American style of management and his views regarding the French way of running
businesses led to his downfall.
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Issues:
» Analyze the basic beliefs, value system, business philosophy and style
of Messier and understand how far they influenced his success or failure at VU.
Contents:
Keywords:
Jean Marie Messier, Messier, Chairman, France, Vivendi
Universal, VU, world's, second largest, media company, world, leading,
businessmen, criticism, French, business establishment, French media, industry
observers, company shareholders, strategic plans, American style
The Rise and Fall of Vivendi Universal's Jean Marie Messier
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