Larry Ellison - The Source of Oracle's Wisdom

 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN019 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Great Leaders

Case Length : 14 Pages
Period : 1976-2001
Pub Date : 2002
Teaching Note : Not Available
Organization : Oracle Corporation
Industry : Computers and information Technology
Countries : USA

Abstract:

This case discusses in detail the leadership qualities of Larry Ellison (Ellison) and his contribution to the Information Technology (IT) industry.

It elucidates the entrepreneurial and managerial skills of Ellison.

The case also details Ellison's contributions to strengthen the product development, marketing and human resources management at Oracle Corporation.

Finally, the case critically examines the negative side of Ellison's leadership and management style.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Issues:

  Analyze the leadership qualities of Larry Ellison and identify those characteristics that contributed critically to the success of Oracle as a number two software giant.

Contents:

  Page No.
Introduction 1
Background Note 2
Developing Niche Products 3
Focus on Marketing 6
Hiring the 'Right' People 8
Ellison's Leadership Style 9
The Other Side of Ellison 9
Exhibits 13

Keywords:

Leadership, qualities, Larry Ellison, Ellison, Information Technology, IT, entrepreneurial, managerial skills, strengthen, product development, marketing, human resources management, Oracle Corporation, negative side, leadership, management style.

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