Richard Branson/Herb Kelleher - Leader Extraordinaire

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : LDEN021 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility

Themes

Great Leaders

Case Length : 08 Pages
Period : 1973-2002
Pub Date : 2002
Teaching Note : Available
Organization : Virgin Group, Southwest Airlines
Industry : Airlines
Countries : USA

Abstract:

This case discusses the leadership and entrepreneurial styles of two of the most 'unusual' business personalities the global corporate world has ever seen, Southwest Airlines' Herbert D Kelleher and Virgin Group's Richard Branson.

The two leaders, though extremely different in their approach towards business, had a few traits in common. They both believed in having fun and paying attention to employees.

The case explores the entrepreneurial and leadership attributes of both these leaders and attempts to bring out the similarities between them.

Leadership and Entrepreneurship Case Studies | Case Study in Management, Operations, Strategies, Leadership and Entrepreneurship, Case Studies

Issues:

  The ethical dimensions of leadership and entrepreneurship.

Contents:

  Page No.
Of Insanely Sane & Maverick Leaders 1
Richard Branson - A Loony Leader 2
Herbert D Kelleher - The Fun Guy 4
Leaders & Entrepreneurs 7
Exhibits 8

Keywords:

leadership, entrepreneurial styles, unusual, personalities, corporate world, Southwest Airlines, Herbert D Kelleher, Virgin Group, Richard Branson, paying attention, employees, entrepreneurial, leadership.

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