Bigmouthmedia and Steve Leach: Managing Growth and Continuity
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And this was what had helped him build Bigmouthmedia from the ground up into a leading full search company. Leach's vision was to turn Bigmouthmedia into a £ 500 million revenue earning company by the end of 2009. This he planned to do through a combination of organic and inorganic growth. While the growth he envisioned was ambitious in itself, the economic downturn made it all the more challenging as marketers around the world cut back on their advertising expenditure. The challenge before Leach was to ensure growth in these tougher times.
» Understand the issues and challenges in managing growth and business
continuity of an enterprise.
Entrepreneurship, Growth, Business continuity, Business model, Organic growth, Inorganic growth, Internet marketing, Digital marketing, Search engine marketing, Search engine optimization, Bigmouthmedia
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