Mumbai's Dabbawalas - An Entrepreneurial Success Story

 
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Case Details:

Case Code : LDEN028
Case Length : 10 Pages
Period : 1950-2004
Pub Date : 2004
Teaching Note : Available
Organization : Nutan Mumbai Tiffin Box Suppliers
Industry : Service
Countries : USA

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Organizational Structure and
Working Style

The Nutan Mumbai Tiffin Box Suppliers' Charity Trust had a very flat structure with only three levels, the Governing Council, the Mukadams11 and the Dabbawalas (Refer Exhibit I). From the Governing Council, a President and a Secretary were elected. The Governing Council held meetings once a month which were attended by the Mukadams and Dabbawalas. At these meetings, the Dabbawalas discussed their problems and explored possible solutions. The problems could be with the police, municipal corporation, customers, etc. They also adjudicated disputes among Dabbawalas using their own system. The Trust collected Rs.15 from each Dabbawala every month to maintain a welfare fund...

Delivery System

The Dabbawala service was available wherever the local trains ran in Mumbai as it was their primary mode of transportation. During the delivery process, the dabbas changed hands at least four times before they reached their destination...

Will the Dabbawalas continue to feed the Hungry?

The Dabbawalas have been in service for more than a hundred years, surviving the many changes in the city of Mumbai. However, the changing environment was threatening the survival of the Dabbawalas. "The second generation does not want to get into this business as the returns are not much," said one Dabbawala.22 Some Dabbawalas felt that there was danger of the business eventually dying out as they are unable to attract new recruits from within their families and relatives who had traditionally been their main source of recruitment...

Exhibits

Exhibit I: Dabbawalas' Organizational Structure
Exhibit II: Dabbawalas' Delivery System
Exhibit III: Railway Network in Mumbai
Exhibit IV: Map of Mumbai City






 

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11]  Mukadam is a team leader or supervisor.

22]  Lakshman Nandini, Mumbai's Dabbawallahs, flavour of the season, www.rediff.com, November 15, 2003.

 

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