Oprah Winfrey - The Story of an Entrepreneur
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Oprah's 'Rags To Riches' Journey
The Oprah/Harpo Empire
During the 1990s, Oprah expanded her business into many areas besides the television. She entered various fields such as publishing, music, film, heath and fitness and education. In 1994, Oprah's initiatives for the protection of children against abuse were rewarded when the then US President, Bill Clinton signed the 'Oprah Bill,' a new law designed to protect children against abuse.
Interestingly, she did not like being referred to as a businesswoman. Commenting on her 'ignorance'of doing business the 'usual'way, she said, “If I called a strategic-planning meeting, there would be dead silence, and then people would fall out of their chairs laughing.”
According to analysts, Oprah was not in the 'business of business,'she was in the 'business of soothing souls.'The kind of intimacy Oprah enjoyed with her audiences was something that reportedly no other talk show host had ever achieved. Oprah's message, 'You are responsible for your own life,'acted as her unique selling proposition (USP) just like 'convenience'and 'everyday low prices'(the USPs) of McDonald's and Wal-Mart, respectively...
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