Channel Conflict at Apple
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
From Apple to Lisa and Macintosh
In 1980, Apple III was launched with eight applications, including a text and graphics feature. It was priced between US$4,340 and US$7,800, depending on the configuration. However, technical problems resulted in its temporary withdrawal from the market. The problems were rectified and Apple III was re-launched in 1981...
The Introduction of iPod
In October 2001, Apple forayed into the digital music market by launching iPod, a hard drive based music player. iPod had 5 GB of storage space that could hold around a thousand songs and was superior to all the contemporary flash memory -based players that could store only around 30 songs. It was smaller than most of the tape decks and used a 1.8" hard drive...
Apple Goes Retail
During the first half of 1999, Apple's efforts to make it big through its online store induced speculation on whether the company might soon open its physical stores to reduce the involvement of middlemen and give a boost to its sales...
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