Channel Conflict at Apple
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The Dawn of Apple Contd...
In 1972, Jobs joined Reed College but dropped out after the first semester. In 1974, he joined as a video game designer at Atari, one of the pioneers of video gaming. During the same year, he went to India in search of spiritual enlightenment and returned to California in the autumn.
Unlike other computers that were built on Intel5 8080 processor, Apple I was based on the MOStek 6502 processor and was offered at US$666.66, a price which was lower than the prices of other computers. It had relatively fewer parts than any other computer manufactured at that time; a television was used as the display unit.
In the same year, during the first West Coast Computer Fair in San Francisco7, Apple II was shown to the public as a general purpose computer. Priced at US$1,298, it was built on the same 6502 processor, but had color graphics, and used an audio cassette drive for storage with 4 KB8 RAM...
3] Homebrew Computer Club, started in 1975, consisted of a group of people who mostly were from either electronics or programming background. The meetings acted as a place for exchange of information and tips about programming, electronics and also trading of new computer related products.
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