Amway's Indian Network Marketing Experience

  
Case Studies in Business Marketing

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Case Details:

Price:
Case Code : MKTG003 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Direct Marketing
Case Length : 9 Pages
Period : 1994 - 2000
Pub Date : 2001
Teaching Note : Available
Organization : Amway Indian, Eureka Forbes
Industry : Business Services & Equipment
Countries : India

Abstract:

The case 'Amway Indian Network Marketing Experience' examines in detail the experiences of the leading global direct marketing major Amway in India. In the initial stages, Amway had to face a host of problems, which are explored in detail. The case then studies the remedial measures taken by the company to counter these problems. The case also provides a brief introduction to the concept of multilevel marketing, with a note on the Indian MLM industry.

Issues:

» Multilevel Marketing

Contents:

  Page No.
A Dream Gone Awry 1
Making of The Dream 2
Picking Up The Pieces 3
'Network'ing Its Way Into The Future 5
The Indian MLM Journey 5
Exhibits 8

Keywords:

Amway Indian Network Marketing Experience, global, direct marketing, Amway, India, problems, remedial measures, multilevel marketing, Indian MLM industry, multilevel marketing, traditional distribution, FMCG sector, Amway

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