Amway's Indian Network Marketing Experience
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG003 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
ThemesDirect Marketing |
| Case Length |
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9 Pages |
| Period |
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1994 - 2000 |
| Pub Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Amway Indian, Eureka Forbes |
| Industry |
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Business Services & Equipment |
| Countries
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India |
Abstract:
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The case 'Amway Indian Network Marketing Experience' examines in detail the experiences of the leading global direct marketing major Amway in India. In the initial stages, Amway had to face a host of problems, which are explored in detail. The case then studies the remedial measures taken by the company to counter these problems. The case also provides a brief introduction to the concept of multilevel marketing, with a note on the Indian MLM industry.
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Issues:
» Multilevel Marketing
Contents:
Keywords:
Amway Indian Network Marketing Experience, global, direct marketing, Amway, India, problems, remedial measures, multilevel marketing, Indian MLM industry, multilevel marketing, traditional distribution, FMCG sector, Amway
Amway's Indian Network Marketing Experience
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