Cielo -A Car in Trouble
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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» Daewoo Motors Indian performance, launch of Cielo, positioning and marketing strategies of the Daewoo Motors, launch of Matiz
Cielo, family-sized car, India, Korea's automobile giant, Daewoo, flagship, model, Matiz, marketing strategy, problems, positioning, pricing, Daewoo's Indian operations
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