Kellogg's Indian Experience
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(Case Code: MKTG017) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG017 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
MNCs in India |
| Case Length |
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6 Pages |
| Period |
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1995 -2001 |
| Pub Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Kellogg India Ltd |
| Industry |
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Cereals and Convenience foods |
| Countries
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India |
Abstract:
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The case, 'Kellogg's Indian Experience' analyzes the causes that led to the failure of the Kellogg breakfast cereal brand in the Indian market. The case examines the measures the company adopted on the marketing front to rectify its mistakes and at the efficacy of these measures.
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Issues:
» Enable students to see how mistakes on the pricing, positioning and distribution fronts led to Kellogg's poor performance in the initial stages
Contents:
Keywords:
Kellogg's Indian Experience, Kellogg, breakfast, cereal brand, Indian market, marketing, mistakes
Kellogg's Indian Experience
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