The Siyaram Celebrity Endorsement Experience
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Celebrity Endorsements Marketing Communication Strategy
The Siyaram Celebrity Endorsement Experience, cricket match-fixing, 2000, textile company, Siyaram Silk Mills, advertisement campaign, J.Hampstead, celebrity endorsement, advantages, disadvantages, celebrity endorsement
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