The Story Of Benetton's Advertisement Campaigns

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download The Story Of Benetton's Advertisement Campaigns case study (Case Code: MKTG019) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback


ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG019 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Advertising and Promotion
Case Length : 7 Pages
Period : 2000-2001
Pub Date : 2002
Teaching Note : Available
Organization : Benetton
Industry : Merchandising
Countries : India

Abstract:

The case examines the problems that the apparel manufacturer Benetton had to face as a result of its controversial advertisements. The case also provides information about the company's recognition of these problems and the corrective measures it took. The case is so structured as to enable students to see the importance of ethics in advertising. Though Benetton intended to address social issues through its advertisements, its handling of the campaigns resulted in many problems. After reading this case, students should be able to discuss the merits and demerits of using controversial advertisements. The case is aimed at MBA/PGDBA students, and is intended to be a part of the Marketing or Business Ethics elective curriculum.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Controversial advertisements of Benetton, corrective measures taken by the Benetton to correct its image

Contents:

  Page No.
A Campaign In Trouble 1
Background Note 2
Benetton's Advertising History 3
Benetton Decides It's Enough! 5
Exhibits 6

Keywords:

Apparel manufacturer, Benetton, controversial advertisements, company, recognition, corrective measures, ethics, advertising, campaigns, merits, demerits, controversial advertisements

The Story Of Benetton's Advertisement Campaigns - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.