Maggi - Nestle's Problem Child?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Understand the potential scope and limitations of adopting an umbrella brand for different product categories.
Brand, line extension, FMCG, Nestlé, Maggi, Nestlé, promotion, advertising, noodles, market, scratch, umbrella brand, Maggi, formulation, Maggi noodles
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