Life Insurance Marketing in India (A) The Changing Advertising & Promotion Norms
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
It also discusses the changes implemented by LIC in its promotional strategies, and examines the implications of the changes in marketing practices of Indian insurance firms.
» Understand the dynamics of the Indian insurance industry before the entry of private players as well as after liberalization allowing private players.
Three-part, Indian insurance, sector, private players, 2000, distribution strategies, bancassurance, channel, Indian insurance industry, distribution channels, individual agents, detailed accounts.
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