Indian Aviation: Price Wars & More
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
» Understand the changing environment of the Indian aviation industry and the evolution of the three major players - Indian Airlines, Jet Airways and Sahara.
Marketing strategies, players, commercial aviation, industry, India, 2002, evolution, single-player, monopolistic regime, multi-player days, 2002, price-reduction, innovative customer service efforts, promotional activities , short-run exercises
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