Himalaya Drug Company - Branding Ayurveda
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» Understand the issues involved in building the brand image of a product like Ayurvedic Concepts and the role of advertising in building the brand image.
Marketing strategies, Indian herbal healthcare, Himalaya Drug Company, HDC, 1990, advertisement campaign , personal care, product range, Ayurvedic Concepts, R&D, product development, retailing, perception, Indian consumers, Himalaya
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